All terms
Promoting an asset you hold, often without disclosing that you hold it.
Shilling is talking a position up publicly. It becomes a real problem when there is undisclosed payment or an undisclosed position, which is common and frequently illegal.
Assume anyone promoting a token owns it. Ask when they bought, how much, and whether they were paid.
Paid promotion of tokens by influencers has drawn enforcement action in several jurisdictions.
Where to go next
More culture terms
Want this explained out loud?
Some of these land faster in conversation than in writing. Sessions are one to one and you can ask anything, including the things that feel too obvious to ask.