All terms
Social networks where the graph and the content belong to users rather than the platform.
SocialFi applications store your identity, your followers and often your posts onchain or in open protocols, so any client can read them. Moving to a different app does not mean starting over.
The genuine improvement is portability. The genuine difficulty is moderation, spam and paying for storage, all of which centralized platforms solve with resources that open protocols do not have.
Open social protocols let several different apps read the same follower graph, so switching client keeps your audience.
That owning your social graph means portability. Owning it onchain means nobody can delete it, and other applications still have to choose to read it. Ownership without an audience elsewhere is a record, not a network.
Common questions
What does SocialFi promise?
Why have SocialFi apps struggled?
Where this comes up on the site
The guides that actually use this word, rather than a list of everything we have written.
Where to go next
More web3 terms
Want this explained out loud?
Some of these land faster in conversation than in writing. Sessions are one to one and you can ask anything, including the things that feel too obvious to ask.