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Web3 term

SocialFi

Social networks where the graph and the content belong to users rather than the platform.

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Updated 2026-08-303 min readDefinition
Definition

Social networks where the graph and the content belong to users rather than the platform.

SocialFi applications store your identity, your followers and often your posts onchain or in open protocols, so any client can read them. Moving to a different app does not mean starting over.

The genuine improvement is portability. The genuine difficulty is moderation, spam and paying for storage, all of which centralized platforms solve with resources that open protocols do not have.

In practice

Open social protocols let several different apps read the same follower graph, so switching client keeps your audience.

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